Ride-sharing services like Uber and Lyft are becoming more and more popular, and General Motors in jumping on the trend in a big way. GM announced that they are investing $500 million in Lyft, with an eye towards autonomous car technology.
GM will have a seat on the Lyft's board of directors as part of the deal. According to a press release, GM president Dan Ammann says "We see the future of personal mobility as connected, seamless and autonomous,"
The concept that Lyft and GM are betting on is that we will reach a point where hailing a cab is as simple as using a variation of an existing smartphone app, and being picked up by a self-driving (General Motors-made) vehicle. "We strongly believe that autonomous vehicle go-to-market strategy is through a network, not through individual car ownership," says Lyft president and co-founder John Zimmer. The alliance could mean huge fleet sales for GM.
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